Even though approximately two-thirds of American women wear a size 14 or larger, the fashion industry continues to neglect and marginalize plus-size women.

The underlying issue is straightforward, and it's not due to higher costs or increased complexity – these justifications have circulated for years. The scarcity of clothing options for plus-size women arises from the misguided assumption made by brands and retailers that larger women will simply accept whatever limited choices are offered, based on historical buying patterns.

As highlighted by Ms. Endicott in her essay, this status quo is no longer acceptable. Women are actively seeking alternative avenues to express their fashion preferences, ensuring that clothing not only accommodates their bodies but also aligns with their unique styles and budgets. These alternatives include making their own garments and seeking out independent designers and boutique establishments.

While there is still a substantial journey ahead, a glimmer of hope emerges. New designers and stores are stepping up to fill the void left by major retailers that tentatively dabble in the plus-size market only to quickly retreat. This shift reflects a growing recognition of the diverse needs and preferences of consumers and signifies a promising move towards greater inclusivity within the fashion industry.

September 07, 2023 — Carter Ogden